The most popular internet payment method is an electronic wallet or e-purse where a customer transfers money to his or her virtual internet account using a credit card, and then buys goods from this account. But what if it doesn’t appear too flexible for potential buyers or payment system supports a very limited number of countries?
Last week Latkey Ltd., the worldwide retailer of keyboard productivity accessories, announced its full web site integration with one of the leading credit card merchant account providers, WorldPay®, which offers an example on how to overcome the above limitation.
“We have completed a series of tests with WorldPay, and have fully connected its payment processing services to our web shopping cart; this extended our customer base from only 48 PayPal®-supported countries to a full range of over 200 countries emitting Visa® and MasterCard® cards.” – said company official. “PayPal system was the only payment choice for our customers, now we are able to ship to Russia, Ukraine, Kazakhstan, Far East countries, literally anywhere on the globe where people might need our keyboard typing accessories.”
With no additional advertising, Latkey Ltd. was able to increase its online sales two times right after introducing another payment method. Other direct customer benefits are security – credit card numbers are not stored at the online store locally, but are passed to a certified WorldPay gateway only via an encrypted SSL channel; speed of purchase – no need to create an additional “virtual” money account, verify it, transfer money into it and keep the remainder after the purchase has been made.
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